A new tendency toward increases of advertising has affected all the spheres as a result of global economic crisis. Gambling industry also successfully uses advertising to attract customers. In general, winter time is not very profitable period for casino owners as most people prefer to spend Christmas outside the city. The main reason is that there is no snow on December and the citizens as well as the tourists rush to other destinations to celebrate holidays. However, on this year Christmas all the visitors of Atlantic City are invited to participate in the Sexiest Santa contest.
One more reason of the decline in the number of casino visitors during this period is that most players spend much money on Christmas presents and gamble less.
For this year contest a special machines will be used to create a fake snow corridor for holding an event.Â The participants wearing Santa hats will be chasing the Hooters girls through the snow corridor. This event will surely attract lots of gamblers all over the world as the contest includes everything the male gamblers want to get on Christmas - gambling, fun, competition and beautiful girls.
The Santas Running contest which will be held on December 13 is in fact the prototype of the famous Pamplona's running of the bulls.
One more event that will attract blackjack players is the specially organized blackjack tournament on January 3 with $1 million prize pool.
Moreover, lots of other Christmas-related celebrations and shows will be held on Christmas and New Year to make the holidays unforgettable.